Hello, I’m Ben Whisson,
An independent broadacre crop and pasture agronomist and the proud owner of Cropportunity Pty Ltd. Our journey together starts with a passion for agriculture deeply rooted in my upbringing on our family wheat and sheep farm in Cunderdin, Western Australia.
Commitment to Independence
As the founder of Cropportunity Pty Ltd and a member of the ConsultAg Group, I am fiercely committed to working in the best interests of my clients. My independence is a cornerstone of my approach—I have no financial connections to external parties, including chemical and fertiliser companies. This ensures that my business and recommendations are solely driven by your success, free from sales, kickbacks, or incentives.
Dedication to Sustainability
With over 18 years of experience, I take immense pride in using my expertise to help farming businesses of all sizes thrive. From family-owned operations to corporate farming enterprises, I excel in providing personalised advice to achieve your goals and ensure long-term profitability and sustainability.
Balancing Precision and Detail
My ability to focus on getting the big decisions right while maintaining an eye for detail has been the hallmark of my career. This commitment has earned me a reputation for delivering exceptional results for my clients.
Industry Recognition
I am not just an agronomist; I am a respected independent voice in the agricultural industry. Whether sharing insights on ABC radio, serving as an expert on the Country Hour, or contributing as a committee member of the Australian Association of Agricultural Consultants (AAAC WA), I actively engage in industry discussions and contribute to its growth.
I am genuinely excited about the opportunities within your business. Let's connect, discuss your vision, and cultivate a path to prosperity together.
Meet the Team
With over 40 years of combined experience, our team is dedicated to delivering exceptional service in the agricultural industry. We are not just experts; we're passionate advocates for the Wheatbelt community, actively contributing to its growth and success.
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Meet our Agronomy Specialist
With five years of valuable experience as part of the Cropportunity team, Justine Tyson is a dedicated agronomist providing support to her portfolio of clients. In addition to her role at Cropportunity, Justine serves as the Executive Officer for the LIFT Grower Group and manages several agricultural research trials.
Justine's passion for agriculture originates from her childhood on a family farm in Carnamah. After completing a Bachelor of Agribusiness at Curtin University, she gained experience in the banking sector before returning to the agriculture sector. Justine's farming background, coupled with her practical, firsthand experience, compliments her role at Cropportunity, where she enjoys working closely with clients to help them achieve their goals and build strong relationships.
At Cropportunity, Justine brings a unique blend of academic knowledge and hands-on experience to provide comprehensive agronomy support to clients.
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Meet our Client & Community Engagement Specialist
Gen is a proud supporter of our family business, contributing to strategic direction, marketing, client relations, and community engagement. With a career spanning natural resource management, local government, cultural heritage, and tourism, Gen brings a wealth of experience. Holding a Bachelor of Science in Environmental Management, she has worked with high-profile organisations like the Rottnest Island Authority, WWF Australia, and the South West Catchments Council. As a former Director on the Wheatbelt Natural Resource Management Board, Gen draws upon her diverse career to enrich our business.
